中文文章录入标准文件（Chinese text entry standard document）.docVIP

中文文章录入标准文件（Chinese text entry standard document） Under the impetus of the integration of international financial market and the wave of financial innovation, the overall reform of the western commercial banks occurred. Their long-term implementation is to improve profit for the purpose of service competition, with the competition among banks has become more and more severe, increased financial risk, bank reform and modernization of major changes, the electronic international financial industry is imperative. Chinas commercial banks in the increasingly open environment, in line with international standards, competition and survival in the international financial market, it is bound to melt into the electronic era of international financial industry, providing electronic financial services innovation for customers. In the west, the financial industry and industry and Commerce have striking similarities, and they all pay attention to marketing, and regard marketing concept as the basic thought of guiding the business operation of the bank. For financial institutions, the customer is the most important asset. The marketing of early banks basically aims at linking and competing for customers and obtaining maximum profits. With the intensification of the merger between banks and the intensification of competition, it is difficult to broaden the channels of customers simply by means of courteous and considerate services. In order to survive in the era of information technology, banks should, first of all, strive for customers and provide quality services to them as much as possible. Customer demand for banking services has prompted the modernization of banking services. The banks commitment to the adoption of new technologies has added new dimensions to the linkages between banks and banks and between banks and customers, and has promoted the computerization of banking internal management. First, establish a comprehensive customer service network Customer service network i