营销战略的大成功广州本田模式的反思（The great success of marketing strategy Reflections on the Honda model in Guangzhou）.docVIP

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2017-09-05 发布于河南
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营销战略的大成功广州本田模式的反思（The great success of marketing strategy Reflections on the Honda model in Guangzhou）.doc

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营销战略的大成功广州本田模式的反思（The great success of marketing strategy Reflections on the Honda model in Guangzhou）

营销战略的大成功广州本田模式的反思（The great success of marketing strategy Reflections on the Honda model in Guangzhou） In less than 5 years, the annual production capacity of 10 thousand vehicles by the introduction, the increased year by year, has reached an annual output of 12 cars, 240 thousand cars next year is the first year; output by 2 billion, doubling every year, this year soared to 20 billion yuan. Some people use the term salted fish to the envy, also some people said that this is only speculation, catch the opportunity, more people will do business, Guangdong, Japanese ghost, the combination of cast the myth. Anyway, this is the rise of its performance and real money income to refresh the profit that year and went into production records, the rolling development, reach the acme of perfection pushed to the extreme, with the South China car dream. Hope. In the industry, the successful experience of the light not to sure, just say, seize the opportunity. Think of that year, when the Canton label changed its name, some people have attributed this lesson to the typical market failure for technology, which is a case of delivering tuition fees. The incident sounded the alarm for the consequences of the cars virtual heat. Even Lu Ruihua, governor of that year (1998), publicly stated at the eight session of the National Peoples Congress, Guangdong has decided not to regard auto production as a pillar industry in the province.. But after a short time, Honda intervention, with 1 billion 100 million of the registered capital on the disk of the original Canton asset, and soon introduced the accord model, quietly entered the market. In comparison, the Shanghai GM and Audi A6 are fiery media speculation, especially Buick is a project in Shanghai as the first born particularly favored, FAW Volkswagen and Audi A6, is being touted as professional technology products, the two models under the line the creation of the Republic of China in the history of the grand repairer of the. The forme