内衣营销创新进化的三点论（Three points on the evolution of underwear marketing innovation）.docVIP

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内衣营销创新进化的三点论（Three points on the evolution of underwear marketing innovation）.doc

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内衣营销创新进化的三点论（Three points on the evolution of underwear marketing innovation）

内衣营销创新进化的三点论（Three points on the evolution of underwear marketing innovation） Three points on the evolution of underwear marketing innovation Zhengjidong Hi the enterprise industry, he Chinese economic reform and opening up of 30th anniversary, heavy baptism but deeply into financial crisis, in the face of the appreciation of the renminbi, the impact of tariff, labor and raw material costs rise, inflation, monetary tightening, the traditional labor-intensive textile industry is undoubtedly the turning point of a new danger with the machine, the inflection point. Let us consider deeply will be innovation! In recent years, the market of China underwear market in retrospect, overall slightly dull, steady development trend in small bra underwear industry segments, conventional underwear, thermal underwear market is gradually shuffle adjustment, the rapid rise of Home Furnishing service industry to follow up, but more and more enterprises have experienced fierce competition in the market is profit, the sales decline the analysis thinks, appearance is the inevitable development of the industry or Chinese characteristics of market competition, the real roots in the brand, product, mode of operation tends to be homogeneous, core of the reasons behind the lack of innovation in the enterprise in the industry in the operation, resulting in brand products with low added value, not through the innovation of market segmentation operation to form a unique blue ocean, the enterprise survival and sustainable development under the financial crisis will be innovation driven, through innovation The internal and external marketing model to adjust the RMB exchange rate fluctuations, and through innovation to enhance the enterprise operation efficiency, improve the added value of reducing operating costs, to strengthen the enterprises in the industry value chain in the dominant position through innovation coalition deal with the cash flow, capital turnover, number of underwear enterprises