品牌通路与通路品牌（Brand, channel and channel brand）.docVIP

品牌通路与通路品牌（Brand, channel and channel brand） Brand marketing and channel brand We are talking about the pathway against against now, talk about the construction and reform of the channel, this is a good thing, that our enterprises began to really will pass The way the problem of poor on agenda, rising to the level of theory, which will help us to solve the practical problems encountered. Against against wine from China in recent years the development trend, has been the focus of competition from upstream technology raw materials and other aspects of the industry chain Began to transfer to the downstream industry chain, it is foreseeable that the channel will become the next hot topic. Because the upper reaches of the industrial chain for Determined the quality of your products, but the real problem is that you can put your product advantage into the brand, so that consumers. You are. Conversion to achieve product advantage to brand advantage, channel is a key ring. So today I choose from Talk about the channel brand perspective. Against against the fact that a complementary relationship exists between the brand and channel of enterprises, namely access to support the brand, the brand has The reaction in the pathway, handle the relationship between the two, there will be a win-win situation, the contradictions between the two, it will Forming a vicious spiral. According to the brand strategy to China against against the latest statistical analysis, Xintian brand intangible assets have risen to the forefront of the industry, the price of Zhang Yu brand A value of 926 million 860 thousand, Xintian brand value of 834 million 10 thousand, Changyu brand competitiveness index is 40.95, Xintian brand competition Force index is 54.15; ranked first in China Wine industry; it is in this high brand awareness with the help of 2003, The successful implementation of the city shops program in the country more than 100 large and medium-sized city in the development of the more than 1