品牌营销升级-----新诺力电池品牌崛起（Brand marketing upgrade - xinnuoli battery brand rise）.docVIP

品牌营销升级-----新诺力电池品牌崛起（Brand marketing upgrade - xinnuoli battery brand rise） Lvjianchu Changxin xinnuoli battery is located in Zhejiang, is said to have 1/3 China battery electric vehicle is produced by Changxin, as the industry leader in Changxin, day Chaowei, Chinese in the battery competition rather than in Changxin had been formed. The electric car industry is a sunrise industry with rapid development, the current national electric bicycle market annual output of about 7 million vehicles per year, and an annual growth rate of 30% ~ 20%. With the passage of time, as one of the core components of the electric vehicle battery has become the biggest consumer goods sold after the electric car. 08 years after the Spring Festival, Zhejiang xinnuoli boss came to Shijiazhuang to find me, xinnuoli last year the rapid development of its new new Connaught vigorously annual sales grew 40%, due to the relatively good foundation is the day the original raw material suppliers, product quality, production did not say, 08 years of business the urgent need to be improved to upgrade the brand, in the face of loose idle and brand structure of enterprise vast resources disorder, corresponding to increasingly complex market situation, to rectify the situation as a prelude to accelerate the pace of. The industry leader day to close at hand to break through, after the break, how to maintain the advantages have become a new problem. The development of raw material resources with large price let xinnuoli early very rapidly, the distribution network continues to expand, so that enterprises held in sales oriented performance competition, gradually forget to brand as the core of the marketing construction, for the day, AMD, Matsushita, etc. have sails in the terminal building, product innovation, brand communication innovation, constantly highlights. Although xinnuoli sitting on the best production resources and has a considerable production capacity, strategic thinking short board in the sal