品牌酒劲来历于文明（Brand wine originates from civilization）.docVIP

品牌酒劲来历于文明（Brand wine originates from civilization） Crisis has danger, and it also contains machine. The crisis is often the best corporate competition ranking time window, therefore, the last one is that: around the safe competition will become the dark horse industry competition rules to break the floor a good choice. In front of the brand must be civilized predecessors, and first + standard management + ineffective innovation, etc. three aspects of content support. Deepening and sublimation to replace the Jinliufu China consumption Jiejiuxiaochou excellent traditional culture, rich wine culture In market competition, if the individual employees were similar to the nature of the market, enterprises held level respectively, can make the enterprise in the market level were five levels, is to sequentially lower level: from the high dimension of civilization brand service products, and the higher order includes a plurality of elements low levels of. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measu