如何应对价格战（How to deal with price war）.docVIP

如何应对价格战（How to deal with price war） The price war is a kind of modern enterprise is very important means of marketing, rational use of price leverage in the market operation, the implementation of effective competition in the market, which is one of the important contents of enterprise marketing strategy. On the other hand, the frequent price war is contrary to the market and the economic law of non normal means of competition, excessive competition behaviors, often resulting in serious losses for the enterprise in the competition, even the enterprise from the aborted. The reason for the root of price war is the product of similar products in excess, pile up in excess of requirement, products between the various production enterprises similar to the appearance of other. The quality and performance of no big difference, homogenization phenomenon is serious, constitute the customer service service is not in place and other factors of the enterprise. At the present stage of our country, high quality and inexpensive is still the main starting point in the selection of the consumption of Chinese residents. So often the price war can be used by the enterprise, and time tested. Household appliances price war intensified, some enterprises have fallen into the price war of the cycle, the price dropped lower and lower, but the market is shrinking, corporate profits will decline. The meaning of price war Admittedly, there is positive significance of its price war exists. Relevant experts summed up the price war seven positive role: 1. the price war is the inevitable product of the market economy, is an important part of marketing. 2. price war can promote the rapid expansion of the market, improve the purchasing power of society and the expansion of domestic demand. 3. price war out of a number of inferior products manufacturer and seek short-term interests, avoid duplication of investment, make reasonable integration and utilization of social resources. 4. price war so that c