如何建设与管理销售队伍（How to build and manage sales team）.docVIP

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如何建设与管理销售队伍（How to build and manage sales team）.doc

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如何建设与管理销售队伍（How to build and manage sales team）

如何建设与管理销售队伍（How to build and manage sales team） First, talk about the existing problems of sales team [emphasis of this talk] The core role of the sales team Six common problems with the sales team Analysis of the causes and consequences of existing problems In fact, the whole process of marketing is push and pull two actions. The pulling action, is that many enterprises through the image display, product design and other marketing tools, so that consumers to buy the product or service requirements of active site. The push action, refers to the enterprises to promote the design of the channel, through the promotion of the sales team, the product or the companys image effectively introduction and promotion to customers, so that customers more profound cognition brought by the value of the product or service. Construction and management of sales force is a problem in the promotion work, the purpose is to hope that through the sales team to promote the process of doing well. Figure 1-1 push and pull Taiji in market operation The core role of the sales team Figure 1-2 is a good example of the core role of a sales team in an enterprise. Obviously, the sales team is the actual bearer of the enterprises management goal, and it is also a key link of the strategy, imagination and goal of the enterprise. The one hand, efficient sales team can put the image of the enterprise effectively passed to the customer, can pass the idea of operation strategy is very good in the enterprise to the customer, we can display the image of the enterprise to the customer, can help enterprises to achieve the goal of competitors; The other hand, the sales team to achieve the ultimate product sales and recover the product or service payments, but also to ensure customer satisfaction. In short, through shaping good reputation and influence to encourage customers to continue to buy products or services, which is the core role of the sales team. Figure 1-2 schematic diagram of the core role of the s