如何快速推广产品（How to quickly promote products）.docVIP

如何快速推广产品（How to quickly promote products） How to quickly promote products? I served 8 years of famous household electrical appliance enterprises in China, and worked as a promotion manager for nearly 5 years in 8 years. Each year in major festivals or off-season promotion activities, we can achieve more than 1 times better or even better results. Why can we surpass our competitors in such a mature and competitive period in the appliance industry? In some enterprises lectures, there are many marketing executives asked me: why his business has done a lot of promotional activities, but has been unsatisfactory results? Why is his business investment and output out of proportion, and there are operating losses? Is there a direct relationship between sales performance and marketing? Do you need the knowledge and skills of marketing? These problems arise, I believe that the majority of enterprises, marketing managers and marketing executives lack effective marketing skills. In the promotion activities, the lack of skills to master marketing factors, not understand the nature of marketing, activities in the promotion process, the plan is not detailed and comprehensive. Marketing 4P theory tells us: the decisive factor of marketing success or failure is product, price, channel, promotion four factors. This shows that the market share comes from two factors: channel (customer) and sales force. Sales force mainly comes from promotion ability. Products, prices, promotions are an integral part of marketing efforts. Many marketing executives mistakenly believe that promotion is a matter of spending money. Can not directly produce benefits. Thats because your promotion didnt work. Effective promotion not only costs money, but also creates profits. In October, 05, I was invited to serve as a national marketing manager for a well-known air conditioning company in china. Although the companys annual sales of more than 6 billion, but very little profit, or even losses. The reason is t