少儿英文（Juvenile English）.docVIP

少儿英文（Juvenile English） Abstract: in the consumer centric has replaced the product centric era, in the face of changes in the competitive environment and customer demand for new, real estate developers should make marketing innovation. This paper from the experience of real estate marketing and experience marketing connotation, elaborated the real estate experience marketing combination strategy: product experience, service experience, situational experience and event experience, and focus on product experience to discuss strategies, expect some guidance and help for the real estate business. Keywords: real estate experience marketing strategy product experience Chinas real estate market has entered the era of rational consumption as the main consumer. The strategy has the advantage of the real estate business tradition, such as natural resources, capital and technology advantages as competition intensifies increasingly narrow, began to compete in product, price, channel and promotion and other marketing level. Due to the operation of the market standardization and sales information transparency, the real estate business between imitate and learn faster. At present, consumer demand for the product is no longer so urgent to pay more attention to the mental satisfaction. So, in the consumer centric has replaced the product centric era, the real estate business should carry out marketing innovation. So, the customer perceived emotional behavior, enhance customer experience needs, enhance the added value of products to meet customer demand, marketing mode spirit: the experience of marketing favored. The connotation of marketing experience Joseph? Pine pointed out: the so-called experience is that people use an essentially personalized way to spend a period of time, and get a series of memorable events from. Bonn? Schmidt in experiential marketing that experience is the enterprise is in service stage, props for a commodity, around consumers to create a memorable event. Th