汽车经销商营销不想颓废（Auto dealer marketing doesnt want to be decadent）.docVIP

汽车经销商营销不想颓废（Auto dealer marketing doesnt want to be decadent） Automobile marketing not shrinking, not aggressive, big head no brain and other criticism argument is often in the media, as if in the evaluation of millions of automobile marketing practitioners IQ, why not do it? Why dont you do that? We should take the customer as the center, to do service, cultivate core competitiveness; not only by the price increase sales, more ironic taste is in addition to the price and car marketing will not have the method? Even some experts believe that the price reduction does not belong to marketing (Price, will not be excluded from the 4P, right?!)! Supply and demand affect price changes will not be obliterated? In fact, whether corporate or marketing people are not willing to often take the price to the thing, marketing theory and practice, which dare to ignore, but scientific and standardized marketing behavior is easier said than done?! The new car in sales, maintenance, spare parts supply, insurance, licensing, inspection, claims, claims, the replacement of old vehicles, financial credit has gradually become the dealer often potluck, its business by various departments (sales, service stations, customer service department) and the main burden, vocational marketing work will naturally have to be borne by the marketing department. But not everything done in isolation. Background music Manufacturers of product planning, marketing strategy, technical strength and other factors directly related to specific brands in the domestic market performance, can be called a man immortal, jiquanshengtian, competitive models, dealer sales market will be relatively easy, even to the manufacturers eager to require manufacturers to supply as soon as possible, can involve any brands not all models are sought after, then by the manufacturers and distributors of common problems to solve. Due to the different regional market network layout, the density, the same brand of business profitability