消费升级催生高端超市（Consumer upgrades spawned high-end supermarkets）.docVIP

消费升级催生高端超市（Consumer upgrades spawned high-end supermarkets） A year to buy a few luxury goods, not rich, every day visiting Ole is the rich. Somebody says so. What is Ole? It is a boutique supermarket which is different from Carrefour, WAL-MART, Hualian and other large supermarkets in the face of high-end consumer groups in the city. At present, such high-end supermarkets are quietly rising in big cities. Here, you can not only with the world features a food food accidentaly across, travel around the world; can also taste thousands of miles away in France a few years out of the winery wine production; can even make a senior chef five star hotel to teach you to do a western meal personally...... With such new products and experiences, but will the expensive price make nobody interested here? Will not be too highbrow, difficult to maintain and operate? The era of escalation of consumption Facts have proved that high-end supermarkets not only have their living space, but it is also welcoming the arrival of the era of consumption upgrading in big cities in our country. According to the law of the development of the retail industry in Japan and Taiwan, once per capita annual revenues of $7000, there will be a turning point of city residents consumption demand, the consumer price sensitivity is not reduced, because to save one or two dollars and spend hours, their identity is more time value. According to this calculation, the retail market in many of the first tier cities in China is at this critical point, and there has been a shift in consumer demand in places such as Beijing, Shanghai, Guangzhou and Shenzhen. The rise of high-end supermarkets is catering to this change. From Mrs. Bovary to luxury in detail Before the emergence of high-end supermarkets, the Chinese luxury consumption is mainly concentrated in clothing, clothing accessories (such as leather bags, watches, shoes, etc.), golf and other items. Outside the luxury store, long queues of buying bags or watches,