about chinese advertising design realistic path to explore the development of education（对中国广告设计探索教育发展的现实路径）.docVIP

About Chinese advertising design realistic path to explore the development of education [Abstract] advertising design education is not an isolated problem, you should put it on the socio-economic and cultural development of the environment into account. Advertising designers to think about the market, the accumulation of culture, but also to find ways to meet the demand. Currently advertising design education is the most important thing is the ideas, concepts, ideas and markets together, to achieve optimal results through enhanced cultural heritage, to understand the ad itself in the market, cultivate the art of advertising design thinking to enhance innovative education. Advertising design education should be a considerable extent by the feeling of temper, which mainly have to rely on high-intensity, long practice to support. [Keywords:] harmony, culture, market, artistic Foreword started late in China’s advertising industry in developed countries after a period of training, after the rise, has reached a crucial stage. Existing problems of China’s advertising industry a lot, such as the lack of qualified personnel, advertising supervision and control is not perfect, the lack of advertising a correct understanding of the role and the lack of public consensus, etc. This is a Chinese advertising industry can move towards a harmonious, healthy and stable development of the key era we live in such a complex era of the advertising industry, our analysis is necessary to scale out of time frame, diagnosis frustrations Chinese advertising industry development of resistance, explore breakthrough puzzle direction, while in the advertising industry in China today discussed the lack of something, our eyes are no longer riveted on the immediate problem, matter, and is to look beyond farther, which relates to the Chinese advertising design education. Design education for the development of China’s advertising industry is essentially, deep-seated sense of the imp