about the problems and development strategy of chinas regional tv - henan tv（问题和发展战略的中国地区电视u2014u2014河南电视）.docVIP

About the problems and development strategy of China’s regional TV - Henan TV Abstract At present, the main problems in the development of China’s regional television: the homogenization of serious lack of scientific positioning, excessive entertainment, and over-reliance on the TV series, show low production capacity, channel hollow serious, I asked the Chinese regional television development strategy: fit their own advantages channel positioning strategy, brand support channel positioning part strategy, focusing on the brand part of the industry value chain strategy. Keywords: regional television development strategy the industry value chain , The current Chinese regional television exists At present, although some regional TV out of the path of development of their own characteristics, but on the whole, such as Henan TV as the representative of the second tier of regional television in the development there are still several problems, mainly reflected in: the homogenization of channel hollow serious aspects, the lack of a scientific orientation, excessive entertainment, and over-reliance on the TV series; program production capacity is low, (A homogenization of the serious lack of scientific orientation According to my understanding, although most of the regional television stations to constantly adjust the development orientation of the various channels, but not in accordance with the design characteristics of positioning to set the contents of the arrangements for the program, with other regional television stations in the program set up to imitate each other, the same phenomenon is still very obvious. Especially in the relatively backward area television stations imitate CCTV and relative’s leading regional television columns. Wave of entertainment such as Hunan Satellite TV’s “entertainment and happiness,” channel positioning have had some success soon after the rise in China’s regional television many TV stations have to imitate the variet