ali mama focus on publishing smart marketing products to large data matrix core（阿里妈妈关注出版大型数据矩阵核心智能营销产品）.docVIP

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ali mama focus on publishing smart marketing products to large data matrix core（阿里妈妈关注出版大型数据矩阵核心智能营销产品）.doc

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ali mama focus on publishing smart marketing products to large data matrix core（阿里妈妈关注出版大型数据矩阵核心智能营销产品）

Ali Mama focus on publishing smart marketing products to large data matrix core Research papers Download News: May 17, Ali, her mother released the 2016 strategic planning and centralized released for businesses, media and partner marketing products Matrix: Chi drill, product sales Po, AFP, share earned by Ali core business data enabling the entire digital marketing system, to enhance the business, media and partners of efficiency, layout ‘smart marketing.’ Ali Mobile Division president and CEO Yu Yongfu Ali mother believes that the rapid development of mobile Internet network marketing to bring both good news and bring more new problems, user behavior is ‘jump’, the entrance is too much broken, the frequency of use more and more, but the length of time is very unstable; the opportunity to learn the user’s behavior is becoming more and more multi-dimensional, three-dimensional, the challenge is how these data complete the puzzle, how to apply the marketing process. Considering resident, Ali mother through the media ecological construction and building chain closed-loop user data, the corresponding products, helping businesses achieve product brand effect one. Flow from operations to consumer operations This year, Ali Mama marketing way to upgrade the one hand, by upgrading existing mature product, the original need to ‘manual transmission’ operation and the way to solve upgraded to ‘automatic’, on the other hand, through big data platform provides ‘ intelligent optimization proposal, ‘so that marketing easier. On the one hand by lifting big data and machine learning ability of the user to select the accuracy, on the other hand by the user closed loop cross-media data and more effective to establish a ‘brand - spread - selling’ full link. Ali Mama COO Shun-yan, said the moment, the most important marketing is a return to nature, to re-examine the consumer point of view, traffic operations shift from past operations confined to the consumer, to do two m