ali, mother of the whole network layout train reached microblogging exposure（阿里妈妈的整个网络布局火车达到微博曝光）.docVIP

Ali, mother of the whole network layout train reached microblogging exposure Research papers Download News: January 3, according billion state power network is understood that the industry said that Ali mother has made 2014 the whole network layout, then drill exhibition will be open to all Ali products, including microblogging, shrimp and other social nature of the site. It is reported that in 2014 the right quality score cpc advertising Ali mother’s heavy tilt will vary, train quality of the algorithm change. Previously, cpc ad quality score more weights were evaluated based on traffic, and the new year, cpc ad is clicked, the conversion rate of the case will also be integrated into the quality score. commodity quality, cost-effective gains and losses through train will have a greater impact, not just to promote the dominant figure. Ali Mama said the situation businesses advertise visualization, put in place a black box will gradually increase the open white box. According billion state power network is understood that the black box refers to the entire network, according to the population and points of interest as well as store locator system intelligently selects advertising, real-time bidding serving, put before the merchant does not know the exact location of ads. white box refers to the brand advertising in the form of booths, merchants and then after selecting advertising space for advertising. After the change, businesses will get more information of the whole network advertising space, advertising business autonomy and control will be stronger. Selective train running outside will be more personalized, provide more detailed orientation. And the nature of the future will be more content shopping guide through SNS channels and forms were demonstrated to maximize conversion rate optimization and search will also be more closely combined with SNS Ali Mama will launch, population-based social marketing relationship marketing of new products and d