alibaba stake in sina microblogging for the micro--bo commercialization acceleration（阿里巴巴的股份在新浪微博的微博商业化加速度）.docVIP

Alibaba stake in Sina microblogging for the micro--Bo Commercialization acceleration Free thesis Download Center hearing: on the 16th, Wuzhen @ Tongxiang Chinese micro--Bo General Assembly, in Zhejiang Wuzhen kicked heavy curtain. In this the General Assembly on, the Internet laboratories, China News Agency Zhejiang, bureaus, Zhejiang Institute of Media for Internet and Society Research Center of jointly issued the lt; lt;2012-2013 years of micro--Bo Development Research Report gt;gt; (hereinafter referred to as lt;lt; Report gt;gt;). The lt;lt; Report gt;gt; pointed out that since in April 2012 micro--Bo operators as they launch micro--Bo since the commercialization, commercialization will be the next period of time the focus of. However, in the socialization commercial ecological speed O’clock, the micro--Bo also should be alert to commercialization of bottleneck the emergence of. By the end of April 2013, Alibaba Group announced in order to $ 586 000 000 purchase of Sina microblogging 18% of the shares, same time, “the two sides will in the user accounts intercommunication, data exchange, online payment, network marketing and other fields carry on in-depth cooperation, and explore based on several one hundred million of the micro-Bo user with Alibaba e-commerce platform’s hundreds of millions of consumers effective interaction’s social e-commerce mode. “ The two sides relying on the their respective leading social media and e-commerce advantages, to create more active microblogging platform, explore and establish more imaginatively, with micro--Bo and opening up eco-system and commercial mode. The partnership is a micro--Bo From Social Media platform to a socialization, ecological-oriented commercial platform for propulsion’s milestone in the event, future development of the to imagine space for is huge. Industry insiders believe, Ali Group is able to help Sina complete the pairs of micro--Bo socialization data of the excavation, in order to achieve t