all media news interactive mode（所有媒体消息交互模式）.docVIP

All media news Interactive Mode Since 2008, the one called “media” words in various media, including the media age, media strategy, media reports, media reporters, “All media published “all-media advertising. academia all media are not recognized as a consistent definition of the main ideas” operating concept (Mode “and” communication pattern that the former representative of Renmin University of China School of Journalism Professor Peng Lan, she that all media refers to the overall operation of a business model and strategy, and that the use of all the media tools and platforms to build a large system of reports. Overall, the media is no longer a single placement, a single form, a single platform, but more than placement in a multi-platform, multi-form the spread of the latter on behalf of Journalism and Communication Department of the Nanjing Institute of Politics military Zhou Yang He believes that the level of application of the concept of “media” from the media, the media toward cross-media product of fusion. I believe that, over time, “media” will produce a new communication terminal, which in traditional media (newspapers, television and new media (Internet, mobile phones spread function on the same terminal, and let all kinds of media from each other, forming a real-time across geographical media. media agencies and operators with text, graphics, images, animations, web pages, voice, and video and other media means of expression (multi-media through radio, television, audio and video , film, publishing, newspapers, magazines, websites and other media forms (business integration, through the integration of radio and television networks, telecommunications networks and the Internet to spread (triple play), and ultimately through the new terminal to achieve the integration of the user’s receiver (three-screen co- to achieve any person, any time, anywhere, in any manner receive any media content (5W. What is News Interactive The interpretation of the