allow customers from their current levels to reach their ideal state（让客户从他们的当前水平达到理想状态）.docVIP

Allow customers from their current levels to reach their ideal state Sheila is a major account manager, she hands them a customer is very difficult kind of large customers - F-Tone Company, although F-Tone company’s contribution to a great year in sales, but profit is indeed very thin. In addition, as the company’s annual ‘cost reduction’ requirements, the requirements of the customer’s purchasing director, Sheila the price it lower, or (possible threat is the risk that the large customers from their competitors lose the side to make a purchase customers. This is not all, according to Shelia initiative within the company, she should raise her level of service needed to improve customer satisfaction in order to achieve greater customer loyalty. For Sheila, unfortunately, is, F-Tone company services, there have been many unreasonable demands, and their irrational behavior can be broadly include: ? adhere to tamper with the product delivery date is not required to postpone the delivery date, or that any date will be delivered ahead of schedule due to large customers, so the F-Tone’s product delivery every time the number is calculated in tonnes, any change in delivery date will lead to a large number of logistics problems, which is like a nightmare for Shelia general, ? insist on a shorter transit time than the industry standard among the much shorter. Shorten the transport time means we may have compromised the quality of the product, ? frequently asked to increase the number, which makes the company had tried to Sheila in the production of such a sudden surge in the number of make a deal when Sheila’s company does not deliver on time, when, F-Tone’s back-up from their suppliers that procurement side, and these often provide back-up suppliers of product quality is relatively poor, and so on. On the above issues / challenges, if the F-Tone Company agreed to hold a certain buffer stock, then the problem can be solved easily, however, each time when Sheila as