allow the media to effect greater than 1（让媒体效应大于1）.docVIP

Allow the media to effect greater than 1 In advertising or marketing planning process, must take into account the effect of communication problems, and it is a marketing plan as a measure of the quality level of one of the criteria and only allow the media to effect greater than 1, can really play the value of advertising or promotional plan. Many advertising companies or companies planning to submit proposals for a variety of planning time, will not take the initiative to “communication efficiency” concept, and why? Because their objective is to sell you the program, as this program you can use later in the end What is the role they are not responsible. But if we need to do their own planning, it can not but consider this thing. In my opinion, a promotional program (including the advertising effect can be divided into four categories: Dissemination of results lt;0: In general, such planning is essentially a rare, but often this kind of thing might occur, such as company or product of negative news, the greater the fame, spread faster. 0 ≤ dissemination of results lt;1: I am afraid that more than 90% of advertising or promotional activities, dissemination of results are within this range, potential customers received information about some interest in continuing. Dissemination of results = 1: they have received information of people interested, but will not have any interest to convey to others. Dissemination of resultsgt; 1: receive the information potential customers are interested not only yourself, but also tells her that he wanted more people, we often mention the so-called “viral marketing” in that group, and dissemination of results often greater than 2 or even higher. Why do so many called “vulgar” ads often are often able to create marketing miracle? It is vulgar because it does not connect its products to you along with you the extent of hate and resistance, therefore, this so-called “vulgar” but because people talk with each other and eve