also hit heavily involved in the show- a change in thinking it(也触及参与演出u2014u2014思维的改变).docVIP
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also hit heavily involved in the show- a change in thinking it(也触及参与演出u2014u2014思维的改变)
Also hit heavily involved in the show? A change in thinking it
Free paper Download Center News: Over the past two years, each time the customer participating in the exhibition, my mood is heavy again. Not for anything else, just look at the money spent on the customer and set up booths to exhibitors, and the exhibition’s popularity has subsided, the audience’s enthusiasm and attention have been falling, there is a sense of loss and a sense of confusion - Show’ll play it again so ?
After many years, industrial companies find the exhibition is an important means of marketing (perhaps second only to sales staff), they begin this way, of course, benefit quite good. But now, exhibitors began to reflect: to spend hundreds of thousands of hundreds of million of money each year to drop into, the number of harvest declining audiences card, irrelevant information and the exhibition site needs to feel, in the end is why?
The situation has become very serious, but often when discussing with clients, the answer was always the same - ‘We have participated in this exhibition for many years, peers have come, if we do not, the customer will think we have a problem, or it was Customer forgotten, so even in the face of this situation, we can only keep up, not give up ‘- helpless to answer, but the cost is enormous behind: Show the enterprise marketing investment accounted for a large proportion of the year, at least one-third of the world, as many as half of the country, and even throughout the year on several large exhibitions aim to expand marketing efforts.
After all, the Internet is the exhibition ‘destroy delicate flower.’ If there is no fast Internet, the traditional operating practices will still show Baodaobulao, invincible. Internet not only changed the way of communication, but also changed the way business transactions, but these changes will be deeper, more thorough, no one can be spared.
Industrial enterprises exhibition marketing strategy must be chan
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