analysis- brand community operators that play what-（分析-品牌社区运营商,玩什么）.docVIP

Analysis: Brand Community operators that play what? (Free paper Download Center News) in early human development era tribes, tribal members after hunting around everyone will warming himself by the fire, meat, dancing, exchange of feelings. Similarly, we also need a community get together to do something? How to design an open rules allow members to participate in the community daily operations, is the biggest question facing the front of the brand community operators, from the content, activities and value-added services to start these three areas are currently operating more successful brand community’s normal practice. Problem 1: Community Content Anthropologist, University of Oxford, Robin Dunbar (RobinDunbar) professor raised the ‘150 rule’, the famous ‘Dunbar digital.’ Dunbar inferred from ape intelligence and social networks out: human intelligence will allow humans to have a stable social network number is 148 people, rounded up about 150 people. While the number of in-depth exchanges precise tracking contacts of about 20 people. The law states that this is a person’s ability to cope neocortex decision. Now a lot of the community (especially product-based IM) at every turn hundreds of people, it has produced the phenomenon of information overload. A second group of 30 people Private small amount of information every day not much less than a couple of hundred people in the crowd, not too much difference at least on the order above. The former can be easily every several hundred, at most, one thousand to the latter article. In the final analysis it is important to us on the status of community content in the community of. The more interaction within the group amount, the lower the per capita amount of information Wu Xiaobo in a speech also said operators have three good community operators must be aware of: 1, do have the attitude of content, gathered from the popularity and resonance. 2, do spheres of interaction, so that the