analysis- google, apple, microsoft, amazon, why four kings keen on the platform wars（分析-谷歌、苹果、微软、亚马逊、四王热衷于平台战争的原因）.docVIP

Analysis: Google, Apple, Microsoft, Amazon, why four kings keen on the platform wars (Research papers Download News) June 6, Apple, Amazon, Microsoft and Google in recent years in the development of the four giant big similarities strategic, comprehensive hardware and software that is vigorously flowering ‘platform wars’, and So why are they so keen to build a wide range of large platform? technology blog site TechCrunch recently wrote analyzed. In this year’s Worldwide Developers Conference WWDC, Apple showed ‘dominate the world’ ambition: in the cloud challenge Dropbox, Box, OneDrive and Google Drive, challenges in the field of mobile messaging WhatsApp, Snapchat and Blackberry BBM, call the field Challenges Skype and your mobile phone, the challenge Google in the search field ...... even challenged the Objective-C language. This fact is not surprising, between large technology companies scramble brutal ‘battlefield’ is becoming more broad, however, a key difference confused melee of each company involved in two levels: a wide range of platforms companies, and other companies. Platform power The company has a platform and platform companies do not like - the former often only provide a platform for specific products, which provide a basis for more widely to build the hardware, operating system and application software. In addition, the platform can also be vertically integrated. Today be called a ‘platform company’ only a handful of companies, in my opinion there are only four: Apple, Amazon, Microsoft and Google are in the hundreds of ‘positions’ start fighting, so that the current market structure. become quite intriguing. In order to better define the ‘platform company’ concept, we can look at a large technology company ‘white space’ - in other words they allow other companies to make use of space platforms will be used to define them more time to provide white space, rather than worry about other companies to provide white space; contra