analysis- beware of mere copycat occasion to marketing（分析-当心纯粹的模仿机会营销）.docVIP

Analysis: Beware of mere copycat occasion to marketing Free Download Center News paper: I remember last year, Uniqlo incident, the entire network media, circle of friends, microblogging, the public number, in the event by Uniqlo to give yourself campaign, such as: Baidu obscure occasion of this event, to promote the spread of positive energy, Baidu is one of the few cases of successful occasion. Uniqlo official, after the incident the first time released a statement saying the incident was not his own hype the event, and then use force as funny and self-deprecating jokes users, people love to hate! As both can be said to be more successful occasion to marketing, and actively spread quickly through social media out the first time, played a certain effect. But there were mere copycat self-defeating, for example the following figure: Itself is a negative news, which several brands are bored, it is vulgar boring, plus thousands of Internet love merry masses, Uniqlo this was fiercely playing bad! Cause now I do not want to step into the Uniqlo step. The following illustration posters, tells a lot of people probably heart. Take Uniqlo event as an example, it is to say: In this era of everyone from the media, we should respond quickly and occasion to marketing, but not all of the current hot spot for our businesses and brands to pursue to imitate, even if imitation is there are some tricks to follow. I summarize the occasion to marketing should pay attention to several key points: First, there must be relevant. Durex With Li Na retired tennis racket fuss to get there relevance, while the Korean head of state and his wife work together to see a show and you have to open a heavy machinery company pull together if a bit self-defeating. Therefore, I would prefer not to be too far-fetched occasion! Since media delivery platform industry dark horse - ‘pole League’ founder Linda Liang said: Most advertisers do not have a clear position, just a tren