analysis- how the product within three months operations to 200 million users(分析-产品如何在三个月内操作2亿用户).docVIP
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analysis- how the product within three months operations to 200 million users(分析-产品如何在三个月内操作2亿用户)
Analysis: How the product within three months operations to 200 million users
Free paper Download Center News: In this era of the rise of the mobile Internet, many products are due to initial a particular emotion after the bitter experience of the founder: Since this makes things so painful, and no one to do a good product to solve question, or I do it myself. Recently booming mobile fitness applications Keep founder Wang Ning was born in the first painful experience to lose weight, he initially did not know how to begin to lose weight, only to retrieve some information on the Internet, but when he describes the process only smile: ‘I admit that I already know how to use the Internet is to obtain information of people, but also spent nearly six months time to sort out the information online fitness Finish’, give yourself to develop a comprehensive weight loss program.
With this painful experience, Ning decided to make their own a fitness App, to help users with the scientific approach fitness, so that more users can be removed from this painful experience, direct and effective enjoyment of wellness pleasure.
Seed users get
Before formally launched products, most users need is seed testing, Ning and his team through the microblogging, micro letter, found a community of about 4,000 people the size of the beta team, Wang Ning himself has also repeatedly ‘hidden’ to Fitness theme QQ group, conversational and friends after gingerly threw download link, and recommend group Friends of experience, ‘a 2,000 qq group, send a link can bring the average down more than 100 downloads.’
Keep this 4000 became the first loyal customers, in their enthusiasm to help complete the official version Keep fully functional after.
Subscriber growth within the next three months, Keep the App unusual hot, users from 4,000 people quickly became two million. In China, to reach 2 million users within three months perpendicular Product handful, mostly large companies with the re
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