analysis- china vanke new media cross-border marketing opinions（分析-中国万科新媒体跨国营销的意见）.docVIP

Analysis: China Vanke new media cross-border marketing Opinions Research papers Download News: I heard rumors a while ago ‘Vanke Co., athletes, and occasionally engage in engage in real estate,’ saying that now seem to have to become ‘Vanke TV’ it. These days, overwhelming to see a real estate ‘TV show,’ Vanke Xi’an Branch to do ‘real estate industry’s first talk show in Shaanxi faction’ - lt;lt; gt;gt; happy intercourse. Program at Vanke showroom shooting anchor a Shaanxi very words ‘with a sense.’ kitchen talk for a long time, suddenly turned on the kitchen stringent requirements - this seems to be the most classic of an implantable way - the only he can meet the standards, became a form of entertainment Volkswagen standards. So some of the details, I do not know if you’ve noticed? 1, the geographical representation of Shaanxi, then, seems to be deliberately playing an emotional card this year, Vanke Xi’an Branch, with regard to a gt;gt; lt;lt; back to Xi’an has won numerous accolades, attention and homesick tears an anchor should be very standard Mandarin , but this is by ‘accent’ caused numerous junction of Shaanxi people spread if gt;gt; lt;lt; back to Xi’an is this ‘Vanke TV’ big city management elements of emotional drama lt;lt; gt;gt; is happy intercourse Is this urban culture entertainment company big drama. 2, ‘Happy marketing’ program to build the successful details. Could see that, compared to the real television work, this work does not seem so beautiful visually, but content to do a foot: anchor join, jokes accumulation, multimedia interaction, beauty ‘wife’ to the opportunity to just vaguely ‘noise’, and finally the egg interviews, undoubtedly done a lot. 3, the dissemination process to control fine not know to avoid the double-eleven is not deliberate, but an occasion ‘to help WangFeng the headlines’ is certainly timely decision making, as specially selected satin hands, doing the first wave of entertainment communication but also a