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analysis- 5 features social times sports marketing(分析- 5功能社会体育营销)
Analysis: 5 Features Social Times Sports Marketing
Research papers Download News: Farewell Cold War era, the most active of the male hormone to stimulate blood sports than the popular culture of the house now, but more popular sports in addition to participating in real knife after real guns, and general enthusiasts. viewers can also get quite fun: When an individual will or even tiny extraordinary athletes or teams projected their own body, identity and look forward to bringing passion to the game itself can become instantaneous combustion carnival feast play sports people to pursue higher and more. Fast stronger, Sporty people experience the wonderful and intense, people can enjoy watching the excitement and fun.
Head amp; Shoulders spokesman Eddie (right) at the All-Star Game
Understanding of the different sports audiences expect, the audience will be able to understand it for the young men, not only sports brand to Fun Sports Marketing. Procter amp; Gamble brands Head amp; Shoulders brand aspiring to make this a good example. Was Better sports marketing, Head amp; Shoulders become the official marketing partner of NBA China, a comprehensive marketing campaign started with the NBA basketball As one of the planet’s most watched tournament, NBA’s influence has already gone beyond national borders, it exudes Men breath is blowing. while Head amp; Shoulders has been advocating a dream challenge people dare to struggle, do not hesitate to brave the proactive, to itself as the true strength of the spirit of faction, to coincide with this.
Head amp; Shoulders on a variety of social platforms have to test the water APP, and obtained very good results. Previous on-line strength NBA training camp, attracting up to 300 million times the number of participants, winning interactive 7,000,000 share, reaching 423 million times exposure when in October 2013 NBA war Shanghai International Series, Head amp; Shoulders quickly layout microblogging, social networking plat
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