analysis- 4p theory of the internet industry（互联网行业的分析- 4 p理论）.docVIP

Analysis: 4P theory of the Internet industry (To free download News) a, 4P marketing theory 1. Product (Product): focus on product features, have the core selling point, that contains the product of the entity, service, brand, packaging, etc. 2, price (Price): Depending on the market position to develop different pricing policies, an enterprise to sell products to pursue economic returns 3, channel (Place): companies for their products to enter the market and achieve the goal, the organization and implementation of various activities, including access, link, location, storage and transportation 4. Promotion (Promotion): That contain advertising, personal selling, sales promotion and public relations tools, etc. In order to find a market reaction, enterprises should those elements be effectively combined to meet the market demand, and maximize profits. - Jerry McCarthy Second, the product angle 1, Internet products focus - Data-driven Internet-based data-driven enterprise core. In determining the product direction needs to do a lot of market research and user research to use real data to support the accuracy of product strategy, which quickly developed into the market; and then based on user feedback and market trends combined to make reasonable data analysis to optimize the product, again and again form a virtuous circle. 2, Internet products, production methods - fast iterative Rapid iteration features a product from the supplier to the consumer segment is very short. Quick small steps forward, wrong and then change. I think this should be the vast majority of the Internet company’s product strategy, after all, demand is thought well, but after all, users have the final say, so the focus is to quickly put things out of hand to withstand the test of the market, a donkey is a horse naturally clear, and thus can continue to optimize the user step by step towards the direction of the most enjoyable. Another feature is the feed