analysis- 4g trek- the operators staged three killed（分析- 4 g迷航-运营商举行三杀）.docVIP

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analysis- 4g trek- the operators staged three killed（分析- 4 g迷航-运营商举行三杀）.doc

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analysis- 4g trek- the operators staged three killed（分析- 4 g迷航-运营商举行三杀）

Analysis: 4G Trek: The operators staged three killed (Research papers Download News) March 18, China Unicom announced a high-profile commercial 4G, waited several months Wal-election on the election 4G finally select the object, but also means that last year the Chinese government issued three TDD LTE license After that, the three operators have started commercial 4G pace, then what kind of changes the next three major carriers have 4G strategy on it, make a brief analysis. China Mobile: battle For China Mobile, the development of 4G is undoubtedly a tough fight, battle can be divided into three stages. First stage: the network battle, also known as the 2014 base stations to achieve the construction of 500,000, this work will be enormous, requiring branches across the country go hand in hand and equipment suppliers, network construction, network optimization related industrial chain co-operation the pressure is perhaps the most difficult since the formation of China Mobile, the largest, which is also the key to determine the success of this battle. The second stage: Terminal battle, this part of the fact that last year had already started to recently conducted a new adjustment, mainly around five die ten frequency terminals and the full support of the mainstream manufacturers based, while vigorously by means of social channels to enhance the terminal sales and coverage groups. Third stage: the marketing battle, mainly through branding, advertising, tariffs, services, etc. to enhance China Mobile’s 3G network during poor image, allowing users to recognize and accept China Mobile’s 4G network even better condition (called in their own words international mainstream, one step ahead), one part of China Mobile in the 3G reflux during transfer network to Unicom and Telecom end users. two recent Unicom WCDMA holding more than 20 million mobile phone users of China Mobile GSM replacement. third is to accelerate 2G/3G mobile users to migrate to 4G. This wor