analysis- how to improve marketing roi conference（分析-如何提高营销投资回报率的会议）.docVIP

Analysis: How to improve marketing ROI Conference Research papers Download News: All along, meeting face to face contact with the customer marketing, operation cycle is short, ad spending and low access to many B2B firms. Typically, these companies target market products and services smaller, more specialized needs of .2012 years, only in the Chinese domestic market alone more than 17,000 meetings conducted by the B2B enterprise marketing, but marketing model based on such a meeting, the effect is really expected so good? According to the American Marketing Association released 2012 B2B companies Marketing Survey: 74% of the conference marketing companies did not collect or obtain the value of useful information to customers, while marketing manager at a large IT companies to disclose information to the author, is more straightforward: You know that no effect of these meetings have to do, mainly is now more than it did to find the appropriate way. Meeting the challenge of traditional marketing Most marketing conference, B2B companies regard a lot of effort into inviting well-known guests, venue, invite the media range. Massive the “face project” done, a lot of speakers took the cash, but also pocketed the traditional media layout and word manuscript, but this, after all, an analysis of the field of marketing meetings to bring sales leads and core consumer information, often pay no satisfactory answer. many companies are doing marketing communications conference, they all ignored The most practical and most important question: how to improve the conference marketing ROI? One of the most critical issues attributed to “the crowd positioning + interactive way,” and invited the core target enterprise customers to participate in the meeting in order to obtain the optimal dissemination of results. Traditional marketing meeting is how come these people do? Usually , the organizers will put the company into a vertical list of participants reported on the media, b