analysis- internet giants business sense（分析-互联网巨头的商业意义）.docVIP

Analysis: Internet giants business sense (Research papers Download news) since last year, three Chinese Internet giant BAT moves frequently, there is an enormous amount of investment in the acquisition cite, in particular, Tencent and Alibaba, news after another, people have the feeling overwhelmed while all this action premise are: the mobile Internet is coming. Mobile Internet is not a simple ‘mobile Internet’, whether from the use of the client, or to the business end of the business model are not the same with the desktop Internet and some on the desktop rather profitable business, such as portals, search, mobile end are difficult to translate in the past. BAT three giants in their grasp one end of the Internet on the desktop: Baidu information flow, Ali consumption flow, Tencent social exchanges are doing high-margin business. Looking for high-margin business Baidu keyword-based advertising, advertising share in all of the first-listed Chinese Internet company, Tencent games, mainly in the field of the game, the boss is doing, while Ali it? Actually not doing Ali electricity supplier, if electricity providers Nuggets, then Ali is selling water person. receive electricity supplier Lynx water point deduction, but also on behalf of various charges, Taobao and more are advertising-based, there is news that a single month last year, Taobao advertising revenue even more than Baidu. Electricity suppliers in the true sense, in fact, not a BAT three companies can play better. Baidu slightly tempted for a moment, then died down, Tencent toss for a long time, still not much improvement, training and preparation of the final will be easy fast and becoming Jingdong Shareholders who trouble Ali has been selling water, electricity supplier is investing up to several companies, few concrete to do it. electric provider in the true sense is Jingdong, Dangdang and the like, that is the real sellers. However, the natural low-margin retail business, BAT This used