analysis- from pea pod takeover to see where the value of mobile application store（分析u2014u2014从豌豆荚收购看手机应用商店的价值）.docVIP

Analysis: From pea pod takeover to see where the value of mobile application store Recently, Ali announced the acquisition of pea pods mobile application distribution business, announced a strategic plan forming pea pods. Pea pod after the acquisition, will receive large data support Ali mobile multi-product matrix toward personalized precision dispensing direction of development, from the entrance application stores content transformation, data values appear. Future mobile application store to preserve and enhance the value of their own entrance, how should upgrade change? Ali through the acquisition of pea pods, whether winning breakout? Innovation and Breakthrough Today, application delivery entrance is still one of the four important entrance Internet is an important channel to the consumer side of the application APP. App Store content generated by applying an adhesive to the user, with the application market matures, this high degree of adhesion of content services gradually emerging out of the user scale and the scale of the traffic has become an important manifestation of its inlet value. According to ratio of advice (Big Data-Research) data show that the first quarter of 2016, mobile application delivery market size of 447 million users, which is the core advantage of the huge flow of mobile application distribution market. So large pieces of cake flow, giants staged ‘You Changba me play,’ the situation. The two, three-year period, spending huge sums to buy 91 Baidu, Tencent application treasure and 360 mobile assistant hit heavily and resources to continue to grow its application store, and Ali as a latecomer, the first acquisition of PP assistant, is now the largest independent market application Delivery business pea pod in the bag, also it seems poised to be war. In addition, mobile phone manufacturers, operators have also joined the competition, the rise of millet, Huawei cell phone manufacturers, represented by the built-in app st