analysis- internet products require large brand strategy it-（分析-互联网产品需要大品牌战略）.docVIP

Analysis: Internet products require large brand strategy it? (Research papers Download news) on my phone, belonging to a single company produced the app should be up to NetEase, including Netease news client, Netease cloud reading, NetEase cloud music, etc. I use these products because we feel really experience Yes, but always felt something missing these products, regardless of the user’s perception of the existence or extent of exposure in the media, they do not seem like today’s headlines, see more reading, cool dog music that has a distinct personality of the brand features. In addition, there NetEase NetEase lottery, Hanada NetEase, NetEase cloud classroom so app. This is not a phenomenon unique Netease, Tencent launched Tencent map, Tencent micro-cloud, Tencent mobile phone housekeeper (before the rise of the micro-channel, they are QQ brand to the core, such as reading QQ, QQ music, etc.), Baidu only own a lot of Baidu series app, even acquisitions are also eager surname - Andrews optimization guru into Baidu mobile guards, glutinous rice into . Baidu rice we can find giants coincidentally is the flagship brand of their company uniform they seem to have such an empire state of mind: loading APP, look xx produced. But the problem is that in the field of Internet users eat this it? Giants in addition to their inherent advantages in the field, the introduction of new products often can not escape the fate of the second millennium or reduced margins. Follow suit, the brand’s ability to shape product design in addition to is a major weakness. Return to the traditional business field, multi-brand strategy or a single-brand strategy is that many companies are facing problems. Multi-brand strategy, corporate representation, no doubt God is great marketing sector company Procter amp; Gamble, just shampoo Chinese market on the successful operation of the Pantene, Sassoon, Head amp; Shoulders, Clairol, Rejoice other brands, talked about the industry, and a s