analysis- mobile internet impact on consumer decision making-（分析-移动互联网对消费决策的影响）.docVIP

Analysis: Mobile Internet impact on consumer decision making? A year ago, we also believe that the mobile Internet is part of the Internet. After more than a year of development can confirm is that the mobile Internet is the Internet anytime, anywhere connectivity direction. In the absence of the mobile Internet era, consumers’ decision-making is this: Xiao Ming bored turn on the TV, the TV kept playing the ad: a mysterious region from the coffee beans are attracted Xiao Ming after a few days of this content Xiao Ming to the supermarket to buy things, just to see the many coffee new in promotions, but Xiao Ming did not understand these new products, Xiao Ming remembered a few days to see former ad, but found that supermarkets do not have this product, and finally, Xiao Ming had picked before Chang buy the kind of coffee. In the mobile Internet era, consumers’ decisions may be this: to see the beans on any screen advertising, if there is interest, the mobile phone can search directly into the coffee products, purchase orders, and then is wait. It may be this: Xiao Ming see many new products in the promotion of coffee in supermarkets, after small bright pictures with mobile Internet search to quickly find detailed information on these new products, other people’s comments, just to see a friend just in social media say this coffee is very good. current promotional price advantage relative to the average price there, so Xiao Ming happily in the shop to buy a new product and then drying to a friend look at the social media. Compared to PC Internet Mobile Internet truly involved in the decision-making process of consumers to the mobile Internet people and services, people and information, and the brand has a connection, if necessary, consumers can find any information on the purchase to any of the products. Connect consumers with products Decision path of consumers, no longer as traditional funnel-shaped, but has become a pattern among closely related