analysis- impact shop six issues of crm implementation（分析-影响商店crm实施的六个问题）.docVIP

Analysis: Impact shop six issues of CRM implementation Research papers Download news: the so-called CRM is customer relationship management. Literally view, is an enterprise management and customer relationship between the concepts. CRM can even help companies reduce the sales cycle and sales costs, increase revenue, looking for expansion business needs new markets and channels to enhance customer value, satisfaction, profitability and loyalty can be said that CRM is a business strategy. Successful enterprises except that they are based on specific and realistic to build CRM. Regardless of what the industry is at the beginning of the implementation of CRM before your management team must raise these issues and consider these experiences. 1) What are your goals? Learn CRM for your business must bring something specific, and how to measure success. CRM solutions should be from the customer-centric perspective began to start, this is our intuition do? Obviously not, because many CRM implementation are simply focused on internal cost savings, and first attempts to obtain efficiency, focus on “how” rather than “Why”. CRM really can not understand the process or customer impact driving force for the implementation of the case, but just focus on efficiency can only bring limited value. Most successful CRM project as a business premise is the customer’s most important asset of the customer relationship is the driving force of all transactions. But some companies focus only on a single solution to solve part of the CRM, and other business activities and there is no apparent connection, for example, because the pursuit of call center efficiency while buying an automatic device, while the people Automation interaction is minimized, for example, shortening the communication with the customer on the phone time so good for you? does not seem to. We have seen this way to reduce the cost approach will reduce sales opportunities, lower customer satisfaction,