analysis- edm cases surge in response to user interaction and revenue-mail（分析- edm情况下响应用户交互和revenue-mail激增）.docVIP

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analysis- edm cases surge in response to user interaction and revenue-mail（分析- edm情况下响应用户交互和revenue-mail激增）.doc

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analysis- edm cases surge in response to user interaction and revenue-mail（分析- edm情况下响应用户交互和revenue-mail激增）

Analysis: EDM cases surge in response to user interaction and revenue-mail Research papers Download News: responsive design is one of corporate e-mail messages for mobile optimized way, it uses a different set of code to complete the e-mail read on the desktop, tablet or smart phone show, which means that, regardless of users where and when to open the mail, have access to the best user experience. Nevertheless, according to a survey conducted by Econsultancy, a large number of companies not currently optimized for mobile devices e-mail, 32 percent of respondents said ‘no the existence of ‘the policy, 39 percent said just execute the’ underlying ‘strategy. According to the nation’s largest email marketing service providers webpower China area monitoring data show that nearly 40% of domestic open messages on your mobile device. responsive design than the mail traditional mail click-through rate on mobile devices, reading rate higher, lower bounce rate. To help companies marketing staff, in the course of work, learn, and learn how to optimize mobile e-mail, e-mail listed below responsive design practice several cases, the results show a significant impact on user participation responsive design degree. Weird Fish: click-through rate by 10% This is a case of streamlining the details, but the surprise is that Weird Fish after using response email template, its website hits increased by 10%. Crocs: the highest income in response to the message, move to ‘read’ the interactive upgrade 8.82% With full-featured renowned fashion casual shoes Crocs shoe retailer planned response email campaigns, webpower China region saw its first carried out tests to understand and re-optimize the design results. In the first test, it created three innovative ideas: A group received a static desktop version. Group B received a static mobile version. Group C received a response e-mail version of the design. Test results showed that: 1) In this test, all thre