analysis- app store ppc will become rich richer and the game-（分析- app store ppc将成为富人和游戏-）.docVIP

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2017-09-05 发布于浙江
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analysis- app store ppc will become rich richer and the game-（分析- app store ppc将成为富人和游戏-）.doc

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analysis- app store ppc will become rich richer and the game-（分析- app store ppc将成为富人和游戏-）

Analysis: App Store PPC will become rich richer and the game? Research papers Download News: Since Apple’s latest PPC strategy confirmed, there is controversy and concern about it has been without a break. The concern is not without reason, PPC seems to have ‘let the rich get richer,’ the danger, so that those developers who already can not succeed without more concern. PPC is not yet at the line, because the test apples in progress for some time. During this transition period, App Store publishers who need to pay close attention in order to determine how the new policy will affect their acquisitions. When more channels appear, large developers would be more dominant force it? Independent developers can not find a new foothold? We all know that the PPC developers will certainly advantageous, the question is - what part of the developer? Large developers and publishers According to our knowledge of the habits of users, large advertising when a user sees on the list after the search, he has a high probability of direct point in, regardless of whether that was his initial search purposes. This phenomenon in the App Store will increase, because of the limited space of the phone’s screen, making those goodies more apparent. From this point on, PPC for those big developers really is advantageous, because it will obviously reduce the user’s rational traffic. The vast majority of developers are now facing the situation is, you want to develop, paid marketing is very important. Those of more powerful developers will have more money can be put to auction ranking. From Apple’s point of view, more to please the big developers might not be a bad thing. Has a two million applications, the market is too saturated. With such a more intense screening, App Store may be able to return to a small but efficient state. Independent and medium-sized developers Independent developers complain the most, than Apple seems not to support them, and perhaps take