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agents must understand the make-do make-up of(代理商必须理解的权宜的构成)
Agents must understand the make-do make-up of
Skin care products is to grasp now, make-up is to grasp future opportunities. Do skin care brand is now, and make-up brand is the future development, grasp the skin care brand is just to grasp now, grasp opportunities and make-up brand in the future, If you already have now, we must grasp the future, if not grasp now, but more a good grasp of the future, so the agents have to do make-up. A recent market research, customers have complained many agents, some strong skin care brand is really too high, too rude and unreasonable just grabbing the money, not whether the agent’s life and death. The annual task of doubling every year, there is no room for negotiation, getting smaller and smaller area, increasing the task, the task increasingly heavy supply discounts increasing, more low-profit agency thin poor. Worked hard to develop the market, took great pains to maintain the client resources, at risk of being taken away by the manufacturers, hard for others to do the wedding dress, much bullying and exploitation of the upstream manufacturers, much lower runs and cold store , to survive in the cracks very difficult situation, agents to the fate father carrying daughter - thankless. Skin care brand has come to an end speculation manner within three years there will be no new brand stand out. Operation of the skin care brand, agency threshold is high, the annual task of high development costs are high, high maintenance costs, the four characteristics so that the agent is difficult to be high, higher promotion expenses, skin care products seem large but low profits, sometimes 赔本赚吆喝. Advantage of the brand, a strong brand, advertising, brand, not want to make money in the market, consumers do not want to make money, but agents earn money. Because the agent tight ship as slow Yahuo ship never purchase more, there is a huge business risk level of agents, agent groups should be careful. The key reason for skin care
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