agricultural case- a case study brand fertilizer sales failure!（农业案例u2014u2014案例研究品牌肥料销售失败!）.docVIP

Agricultural Case: A case study brand fertilizer sales failure! Fertilizer is needed nutrients in the soil chemically combined from agricultural fertilizers, due to its abundant, many ingredients, easy to use, the price is more comprehensive economic and other reasons, more and more farmers are now welcomed by users become an important agricultural fertilizer production means sales are growing. According to the survey: Only Guangxi Nanning compound annual sales have more than ten million tons, the country’s huge sales even more. Fertilizer marketing feature! Fertilizer sales and sales of all industrial products as affected by product quality, product characteristics, regional characteristics, human promotion and integrated marketing planning and other factors, successful sales is often a good grasp of all or a combination of factors better performance aspects, in order to achieve sales success. Sales should be carefully analyzed the following aspects, good marketing plan, otherwise the sale will go wrong .1, product quality should be excellent, which is the basis of sales, 2, to marketable products, to sell products tailored to local characteristics, 3, good publicity and promotion, establish brand awareness, whether it is packaging or advertising should have a good image, 4, sales channels to be smooth, which is key to sales, to make products faster and to consumers, 5, the target market to do market research, control of the market demand dynamics. The production of a chemical plant in Jiangsu хх compound fertilizer at the local and surrounding areas have a certain market, but the brand awareness and sales have not been a big breakthrough. Southwest, a large agricultural enterprises хх compound fertilizer chain south of the Yangtze market exclusive distribution rights, the agricultural company with sales into хх compound fertilizer 20,000 tons sent to 14 provinces and autonomous regions south of the Yangtze own sales outlets, through the more than two