agricultural industry channel strategies and models（农业行业渠道策略和模型）.docVIP

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agricultural industry channel strategies and models（农业行业渠道策略和模型）.doc

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agricultural industry channel strategies and models（农业行业渠道策略和模型）

Agricultural industry channel strategies and models Road, how good, how fast the car there! “Channel quality determines the ability to sell, it is beyond doubt. Chapter begins with analysis of the type and characteristics of the agricultural channels and channel construction and optimization strategy points, export depth marketing model channel mode of operation, and explains the specific ideas, strategies and methods. The type and condition of the agricultural distribution channels (A traditional agricultural distribution channels Traditional agricultural dealers are the largest group in the agricultural dealers, is currently the main channel for the flow of agricultural, which is dominated by a vast, scattered scattered farming species of agricultural production characteristics of the decision said to growing categories of agricultural - - pesticides, seeds, fertilizers, the national operator in accordance with the 3000 county, district, each county, each category is calculated in accordance with each 10 dealers, the country has 100,000 Planting agricultural dealers. Most of the early agricultural dealers to supply and marketing cooperatives, plant protection station department laid off, leave without pay employees mainly late entrants are “anchored” in the form operating. (2009) 31 lt;lt; State Council on further deepening the fertilizer distribution system The decision on the reform gt;gt; tore off the veil of of most agricultural dealers pseudo GuoZiHao “. The last 2 to 3 years, a lot of migrant workers return home to join the army of the agricultural distribution, traditional agricultural dealers team is growing and, at the same time, most of the strength of weak agricultural dealers survival of the state is worsening. In small dealers continue to emerge and the demise of the process, a number of cross-regional, multi-category business circulation emerged, gradually become the main force of the regional market circulation., Anqing Sheng Feng, Hebe