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analysis- app to create a new era of marketing(分析-应用程序创建一个市场营销的新时代)
Analysis: app to create a new era of marketing
(Research papers Download News) APP Application program is the English abbreviation, ie the client application, mainly referring to third-party applications on mobile terminals. China Internet Network Information Center statistics show that at present, the number of Internet users in China reached 604 million, of which mobile phone users reached 464 million, mobile phones have become the first major Internet terminal, the Chinese Internet has entered the mobile Internet era. With the increase of mobile Internet users, initially entertainment-based application software App gradually penetrated into the field of marketing for enterprise zone come to a complete marketing revolution. enterprises with APP release products, activities, services and brand information, and even an interactive form to complete pre-sales consulting, sales and service the entire process, so all businesses need before making any decisions, advance app layout application, in order to remain invincible in this transformation.
1, app marketing can stick customers.
TV, leaflets and other traditional advertising information push consumers tend to accept without any prior mental preparation, easy to produce resentment, in the present era of big data, customer information has become increasingly sensitive to the choice of information resentment bound on cognitive products. App is different, it is the use of mobile phone users to download, and can meet the customer to choose the needed information, such as which cosmetics promotion? Which restaurant has to buy, etc., plus it can achieve site Weibo , micro-channel synchronous updates, so you can achieve real-time interaction as the state legislature introduced the industry’s first color marketing App ‘Refresh Nippon Life’ extends from the microblogging platform to Android Apple products terminals and terminals before microblogging promotion process in the state legislature received criticism from a
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