analysis- app marketing mistakes（分析-应用营销错误）.docVIP

Analysis: APP marketing Mistakes Research papers Download News: mainstream stores like App Store, Google Play thousands of applications, an App to stand out is definitely not a simple thing in the promotion process, tend to ignore some important points here will be all kinds of Mistakes have set out, in the hope that some companies or teams to promote projects do not go down the drain. 1 concern of the industry or simply hope viral Sticky App Store or have been strong media attention is certainly good, but if not combined with a clear promotional activities, it can only be daydreaming. Successful App marketing including good promotion and social media marketing, but the marketing plan should contain the core starts have paid promotion. (2) overly concerned with CPI (cost per installation) Low levels of the CPI is good, it is indeed as one of the largest budget of output indicators to measure, but if you just install the application does not explain the problem, because users will bring real benefits of high quality so-called high-quality user are those registered, use the paid services within the application using the App often people - or any other mode that matches your App users so concerned CPLU (cost per loyal user) is benevolent. 3 ad distribution is too narrow If you just pick the best performing twelve advertising channels to put all of the budget, is indeed very peace of mind from the effective point of view, these channels may also good, but makes it impossible to cover the widest possible group of potential users So local and global channels should be included in the programs of: for example, in India, we must consider Admob, InMobi, Komli of such channels co. 4 Ignore optimization between channels Using a variety of channels to promote just is not enough: Some channels may be paid for a particular application of a more efficient, so periodic comparisons of expenditures and effective would be clearer grasp of the optimal deliver