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analysis- app how to achieve the ultimate personalized-(分析-应用程序如何实现最终的个性化)
Analysis: APP how to achieve the ultimate personalized?
(Research papers Download News) Many APP developers and marketers because APP activity and churn bruised and battered.
Personalized, user-friendly mobile experience, perhaps closer to the user, from the source to prevent the solution of these problems occur. Webpower research focuses on intelligent affiliate marketing found to be ‘spoiled’ the users have become accustomed to having a timely, relevant, customized interactive design and content information, each time you use APP, also look forward to a real personalized experience.
In fact, personal interaction and indeed help enhance the close contact end users and APP, leading to powerful results. HubSpot, a study found that 68% of businesses believe that personalization based on behavior data for ROI high impact, 74% believe Personalized involvement of influential.
From the user perspective, personalization is inevitable. Users care whether you give him accurate information push his attention, and you push message from many valuable things can be. Let’s look together with Webpower marketing experts, how to start from APP personalized enhance personalized experience for users to create real value.
1. Location-based push messages
Based on the real-time geographic location (LBS) attributes when a user enters a region of the device, you can receive messages related to nearby businesses pushed. For a offline store retailer and o2o business, this location-based push messages related well to meet the individual needs of users.
2. Tracking the recent behavior of the user station
Records the user’s recent behavior, you can create a good user experience. why? From our own experience, the large number of network information easily distracted, let us turn from one goal to another goal, if entered APP again, you can continue to get these information is cut off from outside interference, the experience will be of better improve! The role of t
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