analysis- ecological vs big internet tv content strategy（分析-生态和大型互联网电视内容策略）.docVIP

Analysis: Ecological VS big Internet TV content strategy (Research papers Download News) Typhoon came, pigs can fly overhead! But the wind always have time to stop, how to avoid doing pig was thrown half dead on the air that it has become thought. Recently, Skyworth’s Internet TV player CooCaa on around here, a lot of thinking to explore and take a step forward. The end of May this year, Coocaa held a large-screen new value platform strategy conference, whose theme is ‘non-eco-large content’ that is the industry first proposed the ‘big content’ strategy. It was cool to open chairman Wang Zhiguo, directly exposed the Internet TV industry’s unspoken rules - some of the companies interested in telling stories, with their own eco-packaging to mislead consumers. Anyone who can see know that this is a cool open alluding music as, since then, the Internet TV usher in PK an ‘ecological’ strategy and the ‘Great Content’ strategy. Recently, Wang Zhiguo again in an interview with reporters, said: ‘Standing on the air, pigs can fly, but how landing and fly again, just avoid doing that pigs on air and avoid the road depends on regression and dedication user value. ‘ Specifically, the cool open calls ‘big content’ is ‘big data integration on the basis of a huge amount of content, and preferably personalized service’, which has three key words: open, professional reputation. And has three connotations: First, based on the cool open the country’s largest operator of large-screen hardware platform advantages and professional advantages, focus on user needs and values; second, to more and new content-based, but the end result is based on the large data filtering quality advantage and personality services; Third, the perfect presentation of content do hardware. Of course, to do the ‘big content’ is an ongoing process, for Coocaa thrown three axes: the integration of ‘Content All-Star,’ ‘thousand thousand faces,’ the cool open systems and ‘resonance’ hardware