analysis- if you do a push efficiently-（分析-如果你有效地推动）.docVIP

Analysis: If you do a push efficiently? Free paper Download Center News: First talk about the background and results. Was doing was a university student in Beijing for activities related cases in the column have known almost summary article. A total of 30,000 flyers printed, more than 30 colleges and universities in Beijing were released. Issuing process some waste, estimate the actual leaflets sent to the hands of users around 25,000 copies, and finally statistically valid scan code more than 500, so intuitively about 2% conversion rate, conversion rate than the general leaflet slightly higher (average It is said to be 0.5% to 1%). Of course, because our activities are based on class as a unit, so the actual conversion rate to be higher than this. From the results of the activities, the final effective participation in the activities of more than 1,000 classes, covering the vast majority from 30 to push universities (Beijing, a total of more than 80 colleges and universities, we selected mainly 211), through this event we a net increase of more than 60,000 users, so the effect is good. In simple terms, I think the push (only flyers for example) is actually doing two things: Do a good flyer The leaflets sent to the hands of users efficiently, and make the boot Let me talk about how to make flyers. This issue involves too broad, with my level can not be answered fully. I just say something, when we were designing leaflets on several considerations, as well as our solution finally adopted it. The first question we consider is that this leaflet should attempt to give priority, or to text-based? As the saying goes ‘a picture is worth a thousand words,’ Well, of course, with reference to FIG better. This is our first reaction. We first edition of Flyer is probably this: a bunch of cartoon villain happily playing in the field, accompanied by a slogan and active rules introduced activities. The original has been lost (xiao) Loss (hui), the