analysis- net money mainly by red props systems, will become a live online show it-(分析-净资金主要由红色道具系统,将成为一个在线直播节目u2014u2014).docVIP
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analysis- net money mainly by red props systems, will become a live online show it-(分析-净资金主要由红色道具系统,将成为一个在线直播节目u2014u2014)
Analysis: Net money mainly by red props systems, will become a live online show it?
Research papers Download News: adherence to the ‘pure free, zero pay live’ beauty shot at its second anniversary with a birthday party props US released 5.0 system beat, explore user-oriented fee business model. Free Live era is officially over, the United States beat live how profitable this issue has also been the answer.
High cost, profitability difficult to live platform
Live platform is the essence of video sites, and video sites are still not well how to profit answered this question, with respect to video sites, live platform now cost more.
First, content costs, compared with traditional video, the source has exclusive live content, plus live practitioners far and video creators and more high-quality broadcast source valuable commodity, which increases the cost of content; the second is the cost of bandwidth, the traditional video does not have the characteristics of high concurrency, can save bandwidth by CDN, etc., and you need to live internet pay bandwidth costs the real deal, Twitter CEO Wang Gaofei once said, microblogging currently live video of your costs will be shorter than if the star made live, a user to day two dollars, 20 million people online if one day cost 40 million.
Many now live platform are still burn, street after street live broadcast services on-line, a quarter spend more than $ 20 million.
High cost, and brand marketing and electricity supplier, but also far from cover the cost of a user bandwidth costs two yuan a day, but there are few products ARPU value can reach $ 2 per day, as Wang Gaofei said, to sell advertising it is impossible to recover the cost of the user. Video website brand marketing model has been very mature, but still can not cover the cost of bandwidth and content, the monopoly of China’s telecommunications environment determines the bandwidth costs are unlikely to decline sharply, and the user is always very greed
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