徐州红色旅游资源开发探讨.PDFVIP

　　　　　　　　　　　　　　　　　　　　　　　　资源开发与市场 Resource Development Market 2007 23 (2) ·旅游资源· 徐州红色旅游资源开发探讨 李永乐1 ,2 ,张 　雷1 ( 1. 中国科学院 地理科学与资源研究所,北京 100101 ;2. 徐州师范大学 旅游系 ,江苏 徐州 221116) 　　摘要 :市场调查与分析显示 ,红色旅游资源在徐州市旅游资源开发中占据重要地位。徐州红色旅游资源的开发必须坚持高标 准与高质量建设、区域合作、政府投资和市场化运作相结合、旅游产品活化四大原则。在徐州红色旅游资源开发战略举措上 ,建议 采取坚持打造精品、加大宣传促销力度和整合徐州文化旅游资源、适时建设“军事文化大观园”三大战略举措。 关键词 :红色资源 ; 区域旅游;战略措施 ;徐州市 ( ) 中图分类号:F592753 　　文献标志码 :A 　　文章编号 :1005 - 8141 2007 02 - 0168 - 03 Study on Tourism Development of Red Resources in Xuzhou LI Yong - le1 , 2 ,ZHANGLei1 ( 1. Institute of Geographic Sciences and Natural Resources Research ,CAS ,Beijing 100101 ,China ; ) 2. Tourism Department of Xuzhou Normal University ,Xuzhou 221116 ,China Abstract :Based on questionnaires and analysis of tourism market , the authours found that red resources played an important role in the develop ment of tourism in Xuzhou. We would follow four principles when utilized the red resources :building tourism spots high quality , cooperating with sur rounding regions ,making use of the funds from government and capital market ,activating red tourism product. Three strategic measures should be put into effect in the future : First ,we should build Huai ta spot into an excellent red tourism site in China , at the same time ,improving infrastructure fa cilities of all red tourism spots in Xuzhou ;second ,we should propagandize for red tourism by every means ;third , we should integrate red resources and other c