otc渠道操作实务（OTC channel operation practice）.docVIP

otc渠道操作实务（OTC channel operation practice） With the channel (channel special topic): First, what products are suitable for sale in drugstore channels? From the theoretical perspective, daily consumer goods are suitable for sale in pharmacies, pharmacies with consumers purchasing motivation and needs, in general, edible FMCG, health care products, household health products more suitable for pharmacy sales. Consumers to patronize pharmacies consumption, the starting point is now generally is mainly embodied in two aspects as follows: the first is the normal drug purchase demand, compared to the pharmacy and hospital prescription, drug purchase is convenient and cheap, so cold or other daily routine physical discomfort drugs for the purchase of goods, some pharmacies have more advantages; secondly is the health insurance card consumption, now for the health insurance card consumption, although different regions have certain non drug purchasing requirements prohibit credit card limit, but these restrictions have become a basic policy, pharmacies to enhance the amount of business will have some flexibility to operate. In this case, some non drug sales will be more prominent. Two, drugstore channel operation mode how, whether there are such as entry fees and other expenses, logistics, distribution, and other links how to operate? Data show that as of the end of 2009, a total of more than 1.3 pharmaceutical wholesale enterprises; pharmaceutical retail chain enterprises 2149, has more than 13.5 home stores, retail pharmacies monomer 25.3 000 retail pharmacy stores a total of more than 38.8. Such a large number of terminals will be the formation of some industry mode of operation, but overall, the pharmacy channel operation and other traditional channels, such as differences in patterns of Chaodeng little more so for edible FMCG goods. Whether the drugstore collect jinchangfei, entrance fee amount and store layout of the system, the number of stores have a certain relationshi