Analysis- Social CMO was wondering what age（分析-社会CMO想知道年龄）.doc

Analysis: Social CMO was wondering what age (Research papers Download News) This article was written by well-known Silicon Valley analysts, although the article was written in 2009 Forbes CMO Summit, the author was already aware of the social Owyang importance four years later, the article for China today is no obsolete. social networking has changed the behavior of consumers, but also changed the company’s marketing strategy, so that the real precision marketing has become a pattern. Text / Jeremiah Owyang Translation / Zhao Jingjing Translator’s Introduction: With social networks and tools continues to evolve, consumers change their consumption not only products, but also affect the consumption of products - they passed their own microblogging or micro-channel, affecting other consumer decisions in this era , a simple overview of the way the target consumer has been unable to effectively guide the marketing strategy, planning and execution, we must be aware of the changing role of the consumer, the consumer as influencers, from the perspective of those affected by how to promote consumer purchasing and sharing. The implementation of corporate social strategy also like articles as predicted, rapidly evolving environment has brought a lot of new challenges. Cloud computing and social media development, open up all kinds of data, however, whether large data level only stay online? Big Data in the end be able to dig out what kind of insight? insight into how these fall into the corporate marketing strategy? we increasingly clear that era of big data, enterprise only the original business model will not work electronically. completely break the inherent thinking in order to reasonably respond to the impact of socialization and needs. In the era of society, with the view of consumers affected by the idea of #8203;#8203;using big data from the Thought of consumer behavior and attitudes, their way of thinking may be the CMO adjust the focus. Asked: