Analysis- Taobao invest billions of net red you know how to play-（分析-淘宝投资数十亿净红你知道如何玩）.doc

Analysis: Taobao invest billions of net red you know how to play? Research papers Download News: 2015 power business is a fickle autumn, the sudden rise of the mobile phone Taobao competition seems to have become the main battlefield in this fierce competition, we have come to realize: Consumers are gradually changing - - they give us a change of electricity supplier has also brought new opportunities. Mobile terminal consumers increasingly fragmented traffic, more people use mobile phones to read, play games, socialize, but less and less time for shopping in the use of mobile phones - mobile phones end consumer products coming browse more time increasingly less the same time, many businesses in the home time baby will be exposed tens of seconds, ‘mobile terminal consumer choice more and more tangled, many consumers have a choice of panic, in fact, in many cases the simple commodity-oriented but more easy to buy. ‘ In addition, the mobile terminal consumption and more younger people, they completely changed consumer attitudes, the product price less attention, they need to have more sense of participation, or idol influential opinion leaders give their selection of merchandise. This is because thousands of thousand faces end of the phone so that more consumers to see the product more and differently, resulting in their choice more and more businesses are increasingly dispersed flow, and therefore the urgent need for a mobile terminal consumers Shopping guide mediation, to help choose the right product, to help positioning products, help recommend products. And in that same year, the Reds began sweeping the Internet, network star Aaron Kwok girlfriend is red, Sicong girlfriend also red network, and is a net annual sales of hundreds of millions of red shopkeeper. This allows us to see the rise of an emerging market, and indeed, not just beginning network red network Reds, and many shops and started a network of red, to let them direct cash, and many ot